Sarah Scarbrough-Wilner

Research Assistant

Sarah Wilner is a doctoral student in marketing with a minor in design at York University’s Schulich School of Business. In addition to two decades of professional experience in marketing, she holds an MBA in marketing and undergraduate degrees in cultural anthropology, women’s studies and communication studies. Among other projects, she recently co-authored a study on the implications of word of mouth marketing among bloggers given free mobile devices and is the author of a paper on the role of play in product design. Her current research focuses on how designers and others on new product development teams reify and represent consumers by interpreting and executing on culturally constructed assumptions of user wants and needs. When not engaged in research, Sarah teaches an MBA course in new product development.